How-to’s on print design, creative writing and imagery, web programming development.

You'll know when you're in creative sync with your client when the ideas and suggestions leapfrog one another giving rise to previously hidden marketing directions. Usually your clients are too ensconced in the myriad of daily affairs in their bid to run a smooth operation, too close to the inner workings for innovative and finite advertising theories and decisions - this is YOUR task. ... Continue reading >>

Do you remember trying to memorize HTML element variables? How about the endless cursing while attempting to allocate 640k of memory so you could run particular games in Windows 3II - having to modify the win.ini file until the computer worked again? How about installing Matt's FormMail script and spending 2 or 3 days screwing with the config files to make a form bounce correctly? - or when wrestling with specific browsers attempting to get the css compatible and wondering why there aren't stricter css handling standards imposed on the industry? Near the end of every development, do you say at one point, "Of course it's f'd up in IE, why do people still use IE?" ... Continue reading >>

Writer's block is one detriment, but being absolutely capable of creating effective copy and utterly disliking what you're writing can be far worse. The epitome of a writer's worst nightmare: writing material we're not truly passionate about - whether co-horsed or not. Many of us feel the desire to write but simply cannot bring fingers to keyboard for lack of motivation ... Continue reading >>