Case Study
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Your Meal Plan
Visit Site: www.yourmealplan.com
About Your Meal Plan:
Your Meal Plan was created to help potential clients lose weight by providing a personalized diet and exercise plan for a
set amount of money. The theory holds that a properly operating digestion system combined with perfect personalized nutrition
planning can help anyone lose weight quickly and for good. Clients are more likely to follow a given plan rather than be left
to their own resources when choosing what to eat and what exercises to perform. Offering different programs and levels of exercise,
Your Meal Plan was created to help clients lose weight and feel great in the process.
Requirements:
- Branding and logo
- Web branding, marketing and creative
- Print ad design
Discussions:
It was decided that Your Meal Plan would follow the latest trends in marketing sites in that sales generation would be promoted on the home page.
There are 4 levels of meal and exercise plans and this fact needed to be made as obvious as possible. It was envisioned that once a
potential client was involved emotionally in the success of others and then could imagine oneself losing the weight, the chances of a sale were
much higher.
Outcomes and Conclusions:
Reaching projected sales numbers, Your Meal Plan.com performed as expected. Combined with SEO and promotion the sales
percentages have been attained and continue to improve as the key words and promotion techniques are adjusted.
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